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The role of social and cultural factors in shaping creative ideas and practices.

The role of social and cultural factors in shaping creative ideas and practices.


Creativity is a complex and multifaceted concept that has been extensively studied in various fields, including psychology, sociology, education, and business. While creative ideas and practices can be influenced by individual characteristics such as knowledge, skills, and motivation, social and cultural factors also play a significant role in shaping creativity.

Social Factors:

Social factors refer to the influence of various social groups and relationships on an individual's creative process. One important social factor is the presence of a supportive and collaborative culture within a group or organization. Research has shown that individuals who work in environments that encourage collaboration and provide opportunities for social interaction tend to be more creative (Amabile, 1996).

Moreover, social norms and expectations can either enhance or inhibit creativity. For example, a culture that values conformity and tradition may discourage individuals from expressing novel ideas, while a culture that encourages risk-taking and innovation may foster creativity (Hennessey & Amabile, 2010).

Another social factor that can impact creativity is the presence of diverse perspectives and backgrounds within a group. Research has shown that diverse teams tend to generate more and higher quality ideas compared to homogenous teams (Page, 2007). This is because diverse perspectives can lead to a wider range of ideas and approaches, and can also challenge and stimulate the creative process.

Cultural Factors:

Cultural factors refer to the influence of a society's values, beliefs, and practices on an individual's creative process. Culture can affect creativity in various ways, including through the values and beliefs that a society promotes, the way that creativity is valued and rewarded, and the cultural practices and traditions that shape the creative process.

One example of how cultural values can impact creativity is the role of individualism versus collectivism in different societies. Research has shown that individualistic cultures, which place a high value on individual achievement and self-expression, tend to foster more creativity compared to collectivistic cultures, which prioritize group harmony and conformity (Kim, 2002).

Additionally, cultural practices and traditions can shape the way that creativity is expressed and valued. For example, certain art forms and creative practices may be more valued and supported in some cultures compared to others. This can influence the types of creative ideas and practices that individuals within those cultures engage in and the level of creativity they are able to achieve.


In conclusion, social and cultural factors play a significant role in shaping creative ideas and practices. A supportive and collaborative culture, diverse perspectives and backgrounds, and cultural values and practices can all enhance creativity, while social norms and expectations, and cultural values that prioritize conformity and tradition can inhibit it. Understanding the impact of these factors can help individuals and organizations foster a more creative environment and encourage the development of innovative ideas and practices.


Amabile, T. M. (1996). Creativity in context. Boulder, CO: Westview Press.

Hennessey, B. A., & Amabile, T. M. (2010). Creativity. Annual Review of Psychology, 61, 569-598.

Kim, K. (2002). Creativity and culture: A comparison of American and Korean children. Creativity Research Journal, 14(3), 321-336.

Page, S. E. (2007). The difference: How the power of diversity creates better groups, firms, schools, and societies. Princeton, NJ: Princeton University Press.