“I want to be an astronaut when I grow up”. Space exploration remains the profession of choice for most kids since the Soviet Cosmonaut Yuri Gagrin became the first human being in space on 12th April 1961.
But, something goes terribly wrong in the transition-from blooming innocence to wearying adulthood; a large majority of former children who dreamt about going to ‘space’, find themselves stuck in a monotonous ‘work space’, sitting a day out at a job they’re too apathetic to perform.
Somewhere in the middle, we all grew up.
We at Schröey and Mouser are millennials, creating products that are inspired by the infinity of “how’s” and “why’s” of infants and children that have existed for time immemorial, the kind of cartoons, movies, music and comics that the good ol’ 90’s kids used to consume, and even the inspiring content from the latter-day.
We are trying to modernize the millennial thought, picking up the good pieces, and bridging the gap between consecutive generations that seem to be generations apart.
Through our projects and products we wish to encourage the generations to come, and those that will eventually come of age, to carry with them the joys, creativity, passions, and questions associated with childhood onto the more demanding phases of life, for childhood brings immense sense of nostalgia and happiness; that is there to stay with them for the entirety of their time on this beautiful planet.
Our products, serve nothing more than a reminder and a motivator, both to adults and the children, that a childhood remains the simplest and the most beautiful times of one’s lives and if we could extrapolate and apply the concepts of contentment, inventiveness, exploration, curiosity of staring into the starry night, dreaming with eyes wide open, honesty, and purity-traits typical of the little ones-in select situations in our personal and professional lives as adults, we’d be in a much better place in all walks of life, leading lives of gratitude, gaiety, and gratification.
The brand name and the logo draw inspiration from one of the most prominent theoretical physicists of the 20th Century: Erwin Schrödinger, also known as the father of ‘Quantum Mechanics’, and his famous Schrödinger’s Cat thought experiment (gedanken experiment). The gedanken experiment is symbolic of Schrödinger’s prowess as a theorist, teacher and even more so as a creative enabler of mass access to complex scientific literature; so much so that Schrödinger’s cat experiment remains an exemplary metaphorical treatment of quantum mechanics amongst the most popular pop-science books, university physics textbooks, and lecture courses on Quantum physics even to this day.
Everything we do, we try to reach the standards set by Schrödinger and numerous revolutionary scientists, artists, and thinkers. We go to the drawing board and brainstorm till we have a design that compounds the joy of being in a creative business, which upon implementation goes through the hands of specialist artisans and eventually into a kiln where the ideas are baked to life; in scorching flames.
The cat, also called a mouser in some parts of the world for the lack of a better identification, is the test subject in the gedanken experiment.
The fire, that converges to the shape of cat’s fur, is symbolic of the element of duality in the gedanken experiment and more importantly the final stage that is the baking of the delicate wares to consolidate the foundational ideas to strength, so that the end product is ready for the job of bringing happiness to the masses, just what it’s life purpose is.